Africa today contributes some 1.5% to world trade and attracts little global investment. Still, the continent’s future is hardly as dark as that scenario might suggest. Africa has a growing middle class; governments that are enacting laws to stem corruption, and public and private institutions that are investing heavily in infrastructure. According to Elkanah Odembo, Kenya’s ambassador to the U.S., in another decade the continent will grow into a market of one billion consumers. He notes that companies that seize these opportunities today will reap dividends in the future. Chinese firms, for example, have recognized this potential and are investing in infrastructure projects all over Africa. Odembo visited the University of Pennsylvania recently for meetings arranged by the U.S.A.-Kenya Chamber of Commerce and spoke with Knowledge at Wharton about the potential rewards and risks of investing in Africa, including Vision 2030, Kenya’s plan to become a middle income nation in the next 20 years.…