Published May 1, 2026, 9:30 AM EDT Steve is a Senior Writer at AP, where he covers over 40 smartphones a year.  Steve has carried the latest and greatest around in his pocket for nearly 30 years, with everything from Motorola StarTACs to Samsung Galaxys crossing his path. Early appearances on TechTV fueled his love of media, and when he isn’t writing, you’ll find him ranting on YouTube as StevealiciousTech. I’d be shocked if we didn’t get a foldable iPhone from Apple later this year. Rumors for the iPhone Ultra have ramped up, and we’re seeing a clearer picture of what Apple has in mind. Book-style foldables aren’t an easy segment to break into. They carry a high cost and only appeal to a narrow band of buyers. Still, Apple seems keen to give it a go with its own variant. Unfortunately, it’s not that simple. This isn’t 2009, and I don’t think Apple can get by on just its logo anymore. If an iPhone Ultra is to be successful, it has to offer something that fundamentally changes the user experience .…