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First 100 Users: The Indie Playbook (No Ads, No Audience, No VC)

DEV Community·Aria13·24 days ago
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📥 TL;DR — Want the complete system? This article covers the core principles. The full playbook includes 50+ outreach scripts, channel-by-channel tactics, and the exact templates that got real users on board. → First 100 Users: The Indie Playbook — €12, instant PDF · 30-day refund Most founders I know spent their first month building features nobody asked for. I spent mine begging 3 people to try my product. It taught me more than 6 months of coding. Here's the honest playbook for getting your first 100 users — built from what actually worked across 5 product launches. Why "Build It and They Will Come" Is a Lie The indie dev fantasy: ship on Product Hunt, wake up to 500 signups, call it a win. Reality: Product Hunt is a bubble of other makers. Your target users aren't watching it. They're on Reddit complaining about the exact problem you solved. They're in Slack groups asking for recommendations. They're googling at 2am. Your first 100 users don't come from a launch.…

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