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Email Marketing·/u/Love-story2025·4 days ago
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Curious how many solo founders here have seen newsletters actually improve retention for their product/app? I’m building an AI gifting assistant called Simonara, and one thing I’m realizing is that gifting apps aren’t something people naturally open every day like Instagram or TikTok. A user might: use it heavily for a birthday, save gift ideas, set reminders, then disappear for a while until the next occasion. So now I’m wondering if a weekly email/newsletter could help keep the app “top of mind” between gifting moments. Not in a spammy way, but more like: thoughtful gift ideas upcoming occasion reminders “gifts under $25” trending products relationship/gifting psychology even zodiac/personality gift content Basically content that feels useful enough to open even when someone isn’t actively shopping. For those of you running SaaS/apps/subscription products: Have newsletters actually improved retention? Did they increase conversions/upgrades? Did users engage with them consistently?…

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