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Wordle was already a phenomenon. The New York Times is turning it into TV. - Poynter

Poynter·Tom Jones·20 days ago
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This is The Poynter Report, your daily guide to the news about news. Subscribe to get it in your inbox every weekday. Back in 2021, a Welsh software engineer named Josh Wardle released a web-based game called Wordle. The game was simple enough. Sort of like hangman, players had six chances to guess a five-letter word, using clues from each attempt to narrow down the answer. It started out for friends and family. It became a phenomenon. In January 2022, The New York Times — looking to add subscribers through alternative avenues such as cooking and games — purchased Wordle for “an undisclosed price in the low seven figures.” Since then, the game, which releases just one word a day, has only grown more popular. Millions of people play daily, perhaps 3 or 4 million. Like coffee, it’s how many must start their day. Or, like a warm glass of milk, it’s how many end their day. Every regular player has their own system. Some start with the same word every day. Some mix it up.…

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