About this research This study looks at health and wellness influencers – individuals with large audiences online who provide information about health and wellness, largely on social media. It includes an in-depth analysis of these influencers’ social media presence, including who they are and how they describe themselves. It also takes a deep dive into Americans’ experiences with getting health and wellness information from social media influencers and podcasts. Why did we do this? Medical professionals remain the most common source of health information among U.S. adults. But many get information about their health from sources outside of the doctor’s office, including social media. We conducted this study to better understand who the public might be hearing from when they get health and wellness information on social media and to explore the experiences and motivations of those who engage with this information on these sites. How did we do this? This analysis is based on two main data sources.…