How L’Officiel Inc. migrated from a Ruby on Rails stack to get improved developer and end user experience on Vercel. Products Used L’Officiel Inc. is a century-old fashion media group representing 10 renowned publications in more than 80 countries. Despite its global reach, the brand has a small team that maintains its 30 web properties, while also developing new features and working on special projects sold to clients.  They migrated to Vercel to achieve two primary goals: SEO optimization to increase site traffic Reduce burden of infrastructure management After a zero-downtime migration and 60% increase in site traffic, l’Officiel is calling Vercel and Next.js “a perfect fit” for their business. Link to heading Striving for SEO visibility: Fast sites rank higher After migrating to Next.js and Vercel, L’Officiel observed a striking improvement in web traffic, including a 60% boost in countries including Italy, the United States, Brazil, and more.…