The bottleneck in content operations isn’t content creation. Research from the latest  MarTech Intelligence Report on DAM platforms  found that as asset volume, personalization demands, and channel complexity continue to climb, the chokepoint is likely in the systems required to manage, adapt, and distribute content at scale. Let’s start with content volume, because it’s at the root of everything else. Seventy-eight percent of marketers say they need more personalized content than they can currently produce, and 65% struggle to produce timely, personalized content for all their segments, according to Salesforce’s “State of Marketing report, Tenth Edition.” Those numbers reflect a genuine production bottleneck — but they also point to where a well-configured DAM platform pays for itself. A single campaign that once required a handful of asset variants now routinely requires dozens or hundreds. The organizations handling that volume well have the right infrastructure in place.…