In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears to have stalled and reached its limits. But that headline number hides what’s really happening beneath the surface: nearly 1,500 tools were added, while more than 1,300 disappeared. This is not stagnation. It is renewal.  Source: State of Martech 2026 report, Scott Brinker & Frans Riemersma For years, we have used the martech landscape not for the final number (even though that’s what excites most people), but to observe the deep and subtle shifts happening right in front of our eyes. It offers a unique vantage point. What it shows today is clear. Peak Martech is a myth. Martech is entering its Darwin phase. The martech landscape is renewing. Value is growing. That is the shift. And that shift has direct consequences for your stack. The era of accumulating tools is giving way to an era of replacing them.…