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Getting that first fat retainer client was what gave me confidence to grow my business. What was that “push” for you - the kind that proves your business is indeed valuable?

Reddit r/smallbusiness·u/SomeGenericNameDude·about 1 month ago
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#work#clients#first#retainer#client#article
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Getting that first fat retainer client was what gave me confidence to grow my business. What was that “push” for you - the kind that proves your business is indeed valuable? I have been running a small marketing agency for the past three and a half years, covering content strategy, paid social, email campaigns, as well as light brand work when clients needed it as a bonus package. It was the kind of grind in the beginning where you finish one engagement and immediately start scrambling to get some more clients (and undervalue yourself all the way) before cash dries up. Feast or famine in the best of times, but usually just a month or two away from feeling unpaid bills weigh you down. I made decent money but it always felt temporary, like I was one bad quarter away from pretending the whole thing never happened. On an emotional level, this was my regular state. Most of the work I do is project-based.…

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