Like ActionIQ, Lytics is a technically advanced product that has kept up with industry trends, making its features available as components, stressing real-time capabilities, and offering a broad range of campaign management and personalization features.  In fact, just last October, Lytics announced integrations with major content management systems and a free self-service offering that built customer profiles and used them to make personalization recommendations available within any content management system.   But Lytics never achieved the scale needed to support its vision.  The company raised a relatively meager $58 million, with its last round in 2019.  (By contrast, ActionIQ raised $145 million including a $77 million round in 2021.)  Headcount (per LinkedIn) fell from a peak of just over 200 in 2020 to 49 this January.…