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Get back: Beatles’ Apple Corps to turn former London base into seven-storey visitor attraction

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The address may not sound familiar, and the street name is best known as the heart of British tailoring. But 3 Savile Row is one of the most iconic buildings in British pop and rock: the former home of the Beatles’ record label Apple Corps, and the location of the band’s final public performance when they took to its rooftop in 1969. Apple Corps has now re-acquired the building in Mayfair, central London , and plans to open it to the public as a new tourist attraction in 2027. Across seven floors, The Beatles at 3 Savile Row will showcase items from the Apple Corps archives and host temporary exhibitions and a shop. The biggest attractions, however, will be a recreation of the studio where the band recorded their last album, Let It Be, and access to the rooftop where that poignant final concert was performed. Paul McCartney, who recently revisited the Georgian mansion house, said: “There are so many special memories within the walls, not to mention the rooftop.…

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