TelevisaUnivision is taking to the upfront stage with a message that John Kozack, its president of U.S. advertising sales and marketing calls “powerful” but “simple”: The slogan? “We get Hispanics.” “We really understand this audience better than anybody,” Kozack says, speaking with The Hollywood Reporter ahead of the Spanish-language media giant’s upfront presentation Tuesday. “The dialogue has really shifted. It’s no longer about if you invest to try to reach the U.S. Hispanic consumer, but how ,” he says. “And in a fragmented world, you know, reaching an audience and moving an audience are two different things, and we’re really positioned well for that.” At its presentation, the company will take an approach that is familiar to media buyers this year: A slew of sports and live events (including, yes, the NFL), with a hefty dose of music (as with Premios Juventud ) for good measure, and a solid lineup of entertainment to hold it together. When it comes to Spanish-language sports, soccer remains king.…