Jameson Irish Whiskey has launched a new campaign called It’s What You Bring in collaboration with reggaeton superstar J Balvin and designer/creative tour de force Colm Dillane of KidSuper Studios, aiming to highlight football as a shared global culture. The campaign opened on the rooftop pitch at KidSuper Studios in Brooklyn, NYC, anchored by a one-off five-a-side match between Team Balvin and Team KidSuper. A hero film, directed by Nabil Elderkin (see above), also ties together the project’s themes of sport, music and fashion. At the centre of the rollout is Bottled by KidSuper , an eight-piece limited capsule collection inspired by football culture and Jameson’s 200-year heritage. The drop includes tracksuits, jerseys and caps, blending KidSuper’s NYC streetwear aesthetic with references to Irish identity and craftsmanship. “Going to Midleton [Distillery] last year really flipped a switch for me,” says Dillane.…