Every week we hand-pick new services to highlight for ecommerce merchants. This installment includes updates on predictive AI, autonomous marketing, AI-powered website builders, omnichannel fulfillment, programmatic advertising, embedded payment solutions, and cross-border ecommerce. Got an ecommerce product release? Email updates@practicalecommerce.com. New Tools for Merchants Shoplazza launches AI admin Athena for ecommerce merchants. Shoplazza , a commerce operating system, has launched Athena, an AI admin agent designed to help merchants manage back-office ecommerce workflows through natural language. Athena provides agentic execution for daily operations,  including  product page creation and editing, order inquiries, discount configuration, logistics information, data analysis, and platform knowledge support . Merchants can describe the need and let Athena prepare the task. Shoplazza GoDaddy releases Airo for WordPress.…