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Marketing the Cosmic Crisp: Will Consumers Bite?
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Marketing the Cosmic Crisp: Will Consumers Bite?

Knowledge at Wharton·Knowledge at Wharton·about 1 month ago
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Cosmic Crisp a new apple variety more than 20 years in the making is hitting stores this fall -- but getting produce to stand apart from similar offerings is not a simple task marketing experts say. Hosted on Acast.…

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