Most photographers I know have the same site situation: a half-finished Squarespace from 2022, three "real" portfolios on Instagram / Behance / a Google Drive folder, and a DM inbox doing the actual work of converting strangers into paid sessions. The honest truth is that nobody books a wedding or a brand shoot off a perfect grid layout. They book off a page that says what you shoot, where you shoot, what it costs to start a conversation, and a form that actually puts their name in front of you. Everything else is portfolio, and portfolio belongs on the platforms people are already scrolling. This is a guide for that page. Not a portfolio site — a lead-generating page that lives at yourname.com and does one job: turn cold traffic into a filled-out inquiry form. The four things a photographer's lead page actually needs Strip away the trends and almost every booking site that converts has the same skeleton. If you're rebuilding from scratch, build these in order: 1. A one-line hook above the fold.…