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IPL sees 26% drop in TV viewership in 2026 - But why?

Gulf News: Latest UAE news, Dubai news, Business, travel news, Dubai Gold rate, prayer time, cinema·Robert Ilsley·22 days ago
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The most famous cricket league in the world has seen viewership decline Last updated: May 11, 2026 | 12:45 The Indan Premier League Season 19 has seen a drop off in TV viewership X Dubai: The Indian Premier League (IPL) has long stood as the undisputed powerhouse of franchise cricket, a competition that redefined the global game with its star-studded line-ups, blockbuster entertainment, and unmatched commercial success. Yet, even the most dominant sporting properties are not immune to shifting audience trends, and IPL 2026 has begun to reflect a subtle change in viewer engagement. Despite its status as the world’s premier T20 competition remaining largely unchallenged, the BCCI now has a growing concern on its hands. The ongoing 19th season has recorded a noticeable dip in audience engagement, with the latest figures indicating a significant downturn.…

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