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Google's Standards Haven't Changed But AI Is Making That Harder To Ignore
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Google's Standards Haven't Changed But AI Is Making That Harder To Ignore

Search Engine Journal·Greg Jarboe·4 days ago
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Recently, Sam Sifton, who hosts The Morning newsletter for The New York Times , published a letter to his readers with an unusual subject line, “ Who’s Writing This? ” His prompt was a new book called “The Future of Truth,” written by Steven Rosenbaum with significant AI assistance. The Times reviewed the book and found more than half a dozen misattributed or entirely fabricated quotes conjured by the AI, including one attributed to tech journalist Kara Swisher. Swisher’s response said not only was the quote wrong, but “I also sound like I have a stick up my butt.” Rosenbaum’s defense that the hallucinations “serve as a warning about the risks of AI-assisted research and verification” is the kind of sentence that would be more convincing if it appeared in a different book. Sifton used the moment to tell his readers something he clearly felt they deserved to hear directly. The Morning is built by humans, for humans. His team may use AI to find information that gets verified elsewhere.…

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