In big companies there would be a separate person called "Data Analyst" to get the insights from the data that the company has,
But Solopreneurs or a small team company may not have a separate person for it, so how would they derive insight from the data that they have collected,
Do they use any particular tool,
they themself know how to derive the insights,
they hire a "Data Analyst" freelancer for this job,
or ignore the data and take decisions based on their intuition.