Home / Google News / Google Ads / Google Ads Search Terms Report Shows Best Approximation Of User's Intent May 13, 2026 - 7:31 am 0 — by Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches - the search terms report now may show keywords that "represents the best approximation of the user's intent." Google explained, "In some cases, a user’s search may involve more complex search journeys, for example, searches on Lens, AI Mode, AI Overviews, or auto-complete searches." So that means, "these searches are not considered technically identical to a keyword, keywords may not automatically be prioritized." So, "Instead, AI-based ad group prioritization ensures that the most relevant ad groups or asset groups are selected to match the user's overall intent," Google added.…