Last weekend, zutato.com went live. Not the product yet – that comes in autumn. But the site where you can sign up for the beta. And in parallel, we filed for the trademark. Two sentences that read harmlessly. There is more history behind both than the website itself suggests. What Zutato is Zutato is a food-tracking app that doesn't stop at three macronutrients. Up to 138 nutrients per product, broken down into eleven categories, with transparent sourcing. If you want to know where a value comes from, you can see it – manufacturer label, calculation, estimate, or user entry. The claim behind it is simple and uncompromising: quality over quantity. Rather a smaller, carefully maintained database than a few million unreviewed entries with half of them wrong. Every product is reviewed by the team before it goes public. Sounds like extra work – and it is. But that's the only way to build a database you can actually trust when it comes to micronutrients. Beta launch is autumn 2026.…