For a long time, games and the platforms they lived on were treated as separate layers. One was the product. The other was distribution. That distinction is becoming less relevant. Across the industry, there are signs that engagement is no longer driven by the game alone, but by the broader system around it. Features that sit outside the core gameplay are starting to shape how long users stay, how often they return, and how they interact over time. Data from SPRIBE points in that direction. The company, founded in Tbilisi, Georgia in 2018, is best known for Aviator, a multiplayer crash game first released in 2019 in which a plane’s ascent determines a rising multiplier and players must cash out before the plane flies away. The game uses a publicly verifiable, provably fair algorithm to determine outcomes, a feature the company has positioned as central to its regulatory compliance strategy.…