Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results. Keyword research has an expanded purpose in the world of local SEO. The keyword intent you’re already building for clients can now feed the trust signal layer that drives local AI recommendations, but only if it’s deployed in the right places. When AI tools recommend a local business, they’re not just reading the website. They’re weighing a layer of activity around the business: how often it’s reviewed, how those reviews are responded to, how its Google Business Profile is updated, and what language is showing up across all of it. That activity is the trust signal layer, and on-page SEO alone doesn’t generate it. Local AI recommendations pull from that activity: keyword-rich, consistent engagement tied to a business’s local presence. Reviews, review responses, and GBP posts are where the keyword intent you’ve already built needs to land.…