Slap Global, Lay's create a 4M-strong WhatsApp group

2026-05-06

Lay's FIFA World Cup campaign revives the "No Lay's, No Game" platform with Thierry Henry, Lionel Messi, Alexia Putellas, David Beckham and Steve Carell. The campaign, created by Slap Global with Omnicom Public Relations and We Are Social, focuses on watch parties and includes a WhatsApp group that has attracted more than 4 million fans.

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

SUBSCRIBE