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EXCLUSIVE: Aura Blockchain Consortium’s CEO on Building a Value-creating Industry Ecosystem

WWD·Martino Carrera·27 days ago
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MILAN — The Aura Blockchain Consortium is ready to make its next big leap — from fashiontech start-up to full-fledged responsibility enabler — mindful of the incoming regulatory frameworks and digital product passport, AI takeover, as well as the ongoing trust issue luxury and fashion brands must navigate. Although sustainability has somewhat slipped out of the fashion conversation — if only due to a shift in the global political agenda, geopolitical turmoil and macroeconomic challenges — the consortium’s recently appointed chief executive officer Marcel Härtlein , a former Lalique executive, is plotting Aura’s scale up. You May Also Like He is set to work in tandem with the newly minted chairman, OTB ’s Stefano Rosso, who succeeded Prada ’s Lorenzo Bertelli in the role. “Sustainability is going through a moment of tension, in a way, [but] I would say that structurally, the direction has not really changed,” Härtlein said, in his first interview since taking on the job.…

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