5 Tips to Improve Email Response Are your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you. You work hard on getting an email campaign together, you send it out and then you find that the results were not what you were hoping they would be. I originally responded to a discussion on Focus called What strategies can you recommend for enhancing performance of email marketing campaigns? that covered this topic. The first few answers included suggestions such as good subject lines and ensuring that the emails are relevant to the recipient. I want to expand on this and provide five tips of my own that can help you improve your email response. Content: The better and more relevant the content in your emails, the better the response. This may seem obvious but you would be surprised how often this gets overlooked. A recent customer of mine found that video and case studies outperformed white papers. Have you reviewed what content is working and what isn't?…