Highdive, State Farm pair Caitlin Clark with robot "Stan"

2026-05-11

Highdive's new State Farm campaign features WNBA star Caitlin Clark and "Stan," a talking brand-owned stanchion pad in NBA and WNBA arenas, that is actually a robot, not an AI creation. The campaign aims to highlight State Farm's longstanding support for women's sports and the presence of its agents nationwide, and tipped off Friday and is running across digital, linear, online video, social media and streaming.

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