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What’s the deal with Audemars Piguet x Swatch ‘Royal Pop’ watch?

Gulf News: Latest UAE news, Dubai news, Business, travel news, Dubai Gold rate, prayer time, cinema·Manjusha Radhakrishnan·22 days ago
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Dubai: The internet’s watch obsessives can finally stop theorising: Swatch has confirmed that its next mega-collaboration is with legendary Swiss luxury watchmaker Audemars Piguet. And yes, the iconic Royal Oak is getting the playful Swatch treatment. The first clues surfaced through a series of cryptic ads that appeared in The Guardian last week. Fans immediately drew comparisons to the mysterious marketing campaign that launched the viral MoonSwatch frenzy back in 2022. Speculation ran wild online, with many predicting another luxury-meets-accessibility crossover. Turns out, they were right. Now officially teased under the name “Royal Pop,” the collaboration appears to mash up Audemars Piguet’s ultra-exclusive design legacy with Swatch’s colourful, experimental spirit. In a statement shared on social media, the brands described the partnership as a “disruptive collaboration” blending “joyful boldness” with the craftsmanship of haute horlogerie. Translation?…

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