A recipe for powerful, statically-rendered experiments at scale. A/B testing and experiments help you build a culture of growth. Instead of guessing what experiences will work best for your users, you can build, iterate, and adapt with data-driven insights to produce the most effective UI possible. In this article, you'll learn how we built a high-performance experimentation engine for vercel.com using Next.js and Vercel Edge Config , allowing our developers to create experiments that load instantly with zero Cumulative Layout Shift (CLS) and a great developer experience. Want to build better experiments? We're happy to help. Get in Touch Link to heading Great experiments matter Experiments are a way to test how distinct versions of your application perform with your users. With one deployment, you can present different experiences for different users.…