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In South Korea, Soccer and Chimaek Are Inseparable

Condé Nast Traveler·Christine Ochefu·3 days ago
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#cntraveler#chicken#beer#korea#says#fried
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At soccer matches and watch parties across Seoul, fans are brought together over another shared passion: fried chicken and beer. Getty This story is part of a series celebrating soccer cultures around the world—and the communities shaped by them. Read more 2026 World Cup coverage here . In Seoul , soccer is as much about the game as what’s on the table. And what’s on the table is chimaek, that beloved pairing of fried chicken and beer for which South Korea has become so known. “Who doesn't love chicken?” says food writer and recipe developer Irene Yoo, recalling a recent late night in Seoul . On any given night, the city’s many chicken shops buzz with people, but their popularity is even greater when soccer is on, she says. “It's become so associated with watching a game, it feels very hand in hand.” If you're in South Korea during the 2026 World Cup, expect to partake in the shareable pairing of fried chicken and beer.…

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