There's a fascinating human phenomenon often studied in the behavioral science field called the intention-action gap . It's when you have every intention of doing something, but it just doesn't happen. It's when you say you care about your health, but eat junk food. When you say you care about workers' rights, but buy products manufactured in unethical conditions.  \r\n This theory comes to life when we try to commit to sustainable behaviors, as well. In one survey, 65% of respondents said they would buy from purpose-driven, sustainable brands , but only about 26% actually did so. Many people say they care about environmental issues, but are unwilling to take actions that help address those issues, especially if they will experience any inconvenience.  \r\n Unfortunately, the way to address this intention-action gap isn't as simple as learning why it's important.…