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Privacy Focused PPC

Ads on Google, Meta, Microsoft, Amazon etc.·/u/FriendOfEvergreens·about 1 month ago
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Has anyone tried to run an ecomm site that didn't use tracking pixels, only first party data/analytics? I'm running search and web ads rn, no social media yet. I have utm stuff set up pretty well, I know where my traffic and conversions are coming from, when its direct/same device. But I do lose insight when people come direct later, particularly cross device/browser. I also obviously can't use any of the "let the platform automate" stuff beyond optimizing purely for clicks. Since conception, I've wanted to be privacy focused. My business is an a niche where some customers would prefer that. But I'll admit, I'm too small for it to be a major selling point right now. But my thinking is that its meant to be a pillar of the brand identity. As the brand grows, the privacy focus theoretically would be a part of what keeps people coming back, or more likely to tell their friends. Am I naive? Will this hamstring me more than I realize?…

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