Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
1 / 6
0

EXCLUSIVE: Barbie Collaborates With Edikted on New Y2K-inspired Collection of Gen Z-oriented Fashion Staples

WWD·Julia Teti·about 1 month ago
#1u9kgElW
#arrow#facebook#twitter#linkedin#genz#barbie
Reading 0:00
15s threshold

Barbie is collaborating with Edikted on a new apparel drop for the next generation. The popular fashion doll franchise, which steps in as creative director for this collaborative capsule, and Gen Z -oriented brand partnered on a curated collection of styles inspired by one of Barbie ‘s many fashion eras, which will be available beginning May 7 on Edikted’s official website. “ Barbie has been a canvas for personal style for more than six decades, evolving with and shaping culture,” Natalia Premovic, chief consumer products and experiences officer at Mattel, said in a statement. You May Also Like Barbie x Edikted Charlie Denis “ Gen Z is rewriting the rules of fashion today and making it their own. Barbie stepping into the role of creative director is a natural extension of the part she plays as the first fashion muse to so many.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More