"You know, when I hit a million subscribers, that was a tick on my bucket list,” Jamie O’Brien told SURFER. “I’d worked so hard for five years to get that. It was like a World Title for me. But on YouTube, the next World Title is 10 million subscribers. And do I really want to chase that? I dunno, man?” Way back in 2009, O’Brien looked at big-wave surfing and thought it was way too serious. “My clips were basically answering the question: ' How do we put the fun in this?’ He said. “And the public just seemed to love being in on it.” 15 years later, he has around 1.4 million subscribers who have combined to watch 522 million views across 1,015 videos. When it comes to YouTube and surfing JOB is the GOAT. There’s no doubt the Islands are the surfing spiritual home when it comes to YouTube. JOB was effectively a UGC Jonny Appleseed, seeding the idea to the next generation of Pipe chargers that the old competition and sponsorship revenue model need not apply.…