Roku’s latest streaming bet is off to a solid start. Its affordable subscription service , Howdy , has now passed 1 million subscribers, according to data from research firm Antenna . This is a notable milestone for a platform that’s still pretty new, and suggests that it’s striking a chord with viewers who are tired of paying for yet another expensive subscription.  Launched in August 2025, Howdy is Roku’s first real push into paid, ad-free streaming. At just $2.99 a month, Howdy is aimed at people who want something extra to watch for a lower cost.  The service includes around 10,000 hours of content, with a mix of movies, older TV shows, thanks to deals with studios like Lionsgate and Warner Bros. Discovery. This includes titles like “The Blind Side,” “Mad Max: Fury Road,” and “Weeds.” In addition to its budget-friendly cost, Roku has also made it easy to access. Howdy recently expanded to a standalone mobile app and launched on Amazon Prime Video, making it available to a wider audience.…