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How AI is transforming desi weddings: From planning to deepfake memories

The Indian Express·Shruti Kaushal·26 days ago
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I n 2010, Shruti (played by Anushka Sharma) and Bittoo (played by Ranveer Singh) in Band Baaja Baaraat spent their days navigating Delhi on a secondhand scooter, armed with notepads and sheer jugaad to build their wedding-planning business, Shaadi Mubarak. Their biggest hurdles were sourcing vendors, negotiating with them, auditioning every cook, and physically visualising decor themes that existed in their clients’ heads. If Shruti and Bittoo were launching Shaadi Mubarak today, the scooter might still be there, but the hustle would be minimal and hyper-charged by artificial intelligence. AI has introduced speed and precision into extravagant Indian weddings that were once painstakingly manual. However, the AI revolution in India’s wedding ecosystem goes far beyond using tools like ChatGPT to search for lehenga inspiration, create Pinterest-style mood boards , or finalise the menu.…

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