College basketball has changed dramatically and is now very much a full-fledged business. What was once a league that restricted student athletes from earning money has evolved into a revenue-driven industry where programs and players alike are finding new ways to capitalize on their visibility. Duke has been one of the premier programs in college basketball for decades, and the Blue Devils have taken another bold step forward. Duke Basketball has signed a multi-year video deal with Amazon, making the program Prime Video's first college sports partner. Under the agreement, Prime Video will exclusively broadcast three Duke neutral-site, non-conference games per season during the contract. Mar 29, 2026; Washington, DC, USA; Duke Blue Devils head coach Jon Scheyer looks on against the UConn Huskies in the first half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena.…