Most review sites are SEO farms. "Top 10 Best X in 2026" articles written by someone who never touched the product, stuffed with affiliate links, optimized for Google rather than humans. I wanted to build something different: reviews that answer the actual question a buyer has at the moment of decision. The Problem With Review Content After analyzing 200+ competitor review articles in the fitness/gear space, I found the same template everywhere: Generic intro paragraph about why [product category] matters List of 10 products copied from Amazon bestsellers Specs table pulled from manufacturer pages "Pros and cons" that are just rephrased spec bullet points Affiliate links everywhere Nobody is answering: "I have $150, I run 3x/week, and my old shoes gave me shin splints. What should I buy?" The Architecture That Works Every review on pulsegearreviews.com follows a decision-first structure: 1. Decision matrix upfront — before any prose, a table showing: use case → recommended product → why.…