When he and I last spoke , in 2021, Bryan Mahoney had co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a “headless” structure that enabled merchants to connect with their preferred external providers rather than a one-size-fits-all solution. The problem, Bryan says in retrospect, was a complicated setup that required replatforming. What merchants wanted instead was the platform’s component that consolidated data from the external providers, providing a holistic view across channels, customers, and more. So he pivoted. In 2023 Chord became an ecommerce-focused data management company, no longer requiring customers to use its frontend layer. In our recent conversation, Bryan shared the transition details and the importance of data for today’s brands. Our full audio is embedded below. The transcript is edited for clarity and length. Eric Bandholz: Tell our listeners what you do. Bryan Mahoney: I’m the co-founder and CEO of Chord Commerce.…