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Bubba Wallace, 23XI Announce Expanded Partnership With Iconic Brand
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Bubba Wallace, 23XI Announce Expanded Partnership With Iconic Brand

Racing America On SI·Toby Christie·about 1 month ago
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Bubba Wallace, who was part of the Coca-Cola Racing Family prior to moving to 23XI Racing, is officially back in the iconic marketing program. On Friday, 23XI Racing announced an expanded partnership with Coca-Cola, a partnership which began between the team and beverage brand last season. Coca-Cola has now become the Exclusive Beverage Partner of Bubba Wallace and the No. 23 23XI Racing team, and the brand will be featured on Wallace's firesuits and the No. 23 team's uniforms and equipment throughout the 2026 NASCAR Cup Series season. Wallace is happy to be back in the Coca-Cola Racing Family, as he knows how hard Coca-Cola works to connect to the NASCAR fanbase. “I couldn’t be happier to be back in the Coca-Cola Racing Family,” said Wallace in a press release. “I enjoyed the work we did together in the past and look forward to again connecting with race fans as part of this program. I’m known to have an ice-cold Coca-Cola after the race, so this is the perfect partnership.…

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