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WPP and Vercel: Bringing AI to the creative process

Vercel News·Jen Chang·4 days ago
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Today, we're announcing an expansion of our partnership with WPP . A first-of-its-kind agency collaboration that now brings v0 and AI SDK directly to WPP's global network of creative teams and their clients. Now with our AI tools, creatives at WPP design, prototype, test, and deploy digital experiences and agents with new velocity, reducing ideation and iteration cycles from weeks to hours. v0 introduces a new way of working for designers. Developer-adjacent roles without coding expertise can create beautiful and performant online experiences with greater precision, before needing to engage a developer. By adding v0 and AI SDK, WPP internal pilots show up to 25% faster digital production times, giving creative teams more time to focus on what they do best. The adoption of Vercel's AI-powered tools will dissolve the traditional boundaries between roles, enabling our teams to move from prompt to prototype at speed.…

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