Tony Melillo has brought in some business back-up to help him grow his elevated essentials line ATM, which is getting new life under the ownership of Steven Madden .  Jim Kuerschner recently joined the brand as president, bringing with him experience from Kule, where he was also president, as well as Inditex and Carolina Herrera .  Melillo has been working to reboot the business since Madden bought it in late 2024.  “I really spent a lot of time making it visually look the way it needs to look,” he said. “The next step is to make sure we execute.”  You May Also Like Enter Kuerschner, who Melillo said could help the brand grow its direct-to-consumer presence and work with wholesale accounts.  “I needed someone to execute, someone next to me to make those deals,” he said. “That ain’t me. I don’t want to be part of that. I want to be part of making sure we look right.…