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Apple TV is using Miami race weekend to showcase its 1st year carrying Formula 1

The Independent·Joe Reedy·about 1 month ago
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Formula 1's return from an unplanned month long hiatus is not only a time to see how rules tweaks will work, it offers an opportunity for Apple TV to have a second launch in its first year as F1’s U.S. broadcast partner. Add into it that this weekend's race is in Miami — traditionally one of the most-viewed of the season not only in the U.S. but worldwide — and hopes are high that casual viewers of the sport will be able to increase audiences. “I think it’s a relaunch in a way. We’re treating it and we were treating it in a huge way anyway, and we’ve kind of probably even done a little more, but we’ve got a lot of things coming up for the race, so we’re very excited about it,” said Eddy Cue, Apple’s senior vice president of services. Apple reached a five-year deal with the global motorsports series last fall, averaging $150 million per year. ESPN , which had carried F1 races since 2018, paid nearly $90 million during a three-year extension signed in 2022.…

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