Welcome to ETF IQ, a weekly newsletter dedicated to the $23 trillion global ETF industry. I’m Bloomberg News reporter and anchor Katie Greifeld.

There’s plenty of upstart issuers in the ETF industry, but meet a particularly ambitious one: Corgi Strategies, which recently rolled out 34 new ETFs on a single day — a record for one-day launches. And Corgi isn’t just an ETF issuer, but the asset management arm of AI insurance company, Corgi Insurance (sort of like a Gen-Z Prudential/PGIM situation).