Technology products are embedded in every aspect of daily life from homes, cars, phones, schools, workplaces. They’re in entertainment, healthcare, safety, and beyond.  While technology is often billed as making things easier, faster, cheaper, and fairer, it can cause harm at scale.  People face frustration, harassment, financial loss, physical harm, and more.  What are “Flawed products?” Flawed products are products, services, and technologies developed without considering, including, and understanding the needs of underserved consumers expected to buy and use them. I use the term “flawed” because if we are practicing user centered design, human centered design, customer centricity, design thinking, or similar methodologies we need to root our research and design in understanding and meeting the needs of users.…