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Design Process Isn't Dead, It’s Compressed

Nielsen Norman Group·Huei-Hsin Wang, Sarah Gibbons·about 1 month ago
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Summary:  As AI speeds up design work, the argument to "throw out the process" misrepresents how experienced designers work. There's a lot of discourse around the design process right now: throw out the process, trust your intuition, skip the research, and start building. Jenny Wen, design lead at Anthropic, has been one of its more prominent voices. The argument sounds compelling, especially to designers under pressure to move fast. The Argument Against Process Where the Argument Falls Apart Process Compression, Not Abandonment Intuition Does Not Replace Process Solution-First Design Works Only in Narrow Contexts Process Literacy: Match Your Process to the Problem The Argument Against Process The recent argument against design process goes something like this: The traditional design process feels outdated and disconnected from how good work happens. Iteration, intuition, and skipping steps are strengths, not sins. Build strong intuition, obsess over details, and remix processes to fit the moment.…

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