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EU Proposes Forcing Google To Share Proprietary Search Data With Rivals

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The European Commission has introduced a regulatory proposal that could compel Google to share strategic search data with its competitors. This initiative stems from the enforcement of the Digital Markets Act (DMA) , a legislative framework designed to curb the dominance of major digital platforms, reduce market entry barriers, and foster competition within the online search sector. According to the draft presented by the Commission, Google may be required to provide rivals with access to sensitive information previously considered proprietary. This includes data regarding search rankings, user queries, click-through rates, and view counts. The proposal mandates that such data sharing occur under fair, reasonable, and non-discriminatory conditions. If enacted, this would represent one of the most significant regulatory interventions into the internal mechanics of a search engine. These datasets are foundational to Google’s competitive advantage and the overall performance of its algorithms.…

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