Forget $20 and change celebrity smoothies — LA’s newest luxury grocer is trying to prove wellness culture doesn’t have to cost quite that much. Laurel Supply opened last week in West Hollywood, instantly triggering comparisons to Erewhon thanks to its sleek interiors, influencer-friendly aesthetic, highly curated pantry items and prepared foods. Unlike its infamous rival , Laurel Supply appears to be positioning itself as slightly less financially devastating. People crowd into Laurel Supply at opening on Tuesday, May 12, 2026 in Los Angeles, Calif. Carlin Stiehl for CA Post Shoppers look through the aisles at Laurel Supply Carlin Stiehl for CA Post “The experience seems like a good experience here,” one customer told The California Post while visiting the new market. “There’s definitely some room in here. There’s natural light, it makes it feel like a farmers market.” Sign up for the California Morning Report newsletter California's top news, sports and entertainment delivered to your inbox every day.…