ChatGPT is now serving ads. Not banner ads — recommendation loops shaped by attribution. Someone published the full mechanics. It's worth reading. And it's exactly what anyone paying attention should have expected. Here's the uncomfortable truth: any AI assistant that needs to generate billions in revenue will eventually optimize for that revenue. The incentive structure makes it structurally inevitable — not a policy failure, not a bad actor. Just math. This is the real problem with plugging consumer AI tools into your business workflows. The model giving your team recommendations has other stakeholders. Their outcomes and your outcomes are not the same. We build AI agents with one explicit design constraint: they serve the client's business logic, nothing else. No attribution loop. No revenue model embedded in the weights. No ambiguity about whose interests the system is optimizing for. That's not a differentiator we invented — it's a baseline requirement for AI that actually works in production.…